A very interesting article by @JeffreyDavis108, creativity and story expert, explains how …
Mystery,
Empathy,
Surprise,
Revelation,
Admiration,
Astonishment,
Contagious Awe,
Mastery...
create the viral success of the Volvo Ad.
Enjoy,
Read the article:
http://www.creativitypost.com/pop-culture/the_story_code_behind_van_dammes_viral_splits